2012年10月10日星期三

Microsoft Surface pricing will be comparable to PCs analyst

A bill-of-materials analysis of upcoming Microsoft Surface devices suggests pricing will be line with low-end PCs and ultrabooks. But that doesn't include the cost of Microsoft's snazzy keyboard.
The least expensive Microsoft Surface tablet will be priced more in line with a low-end laptop than a $199 Google Nexus 7, one analyst argues.
Microsoft's imminent Surface RT tablet will priced between $399 and $499, excluding the smart cover/keyboard, according to Sameer Singh, an analyst with India-based consulting group Finvista Advisors, a mergers and acquisitions consulting group.
And the Pro version -- due next year -- will fall in the $799 to $899 range, also excluding the smart cover/keyboard.
Surface RT uses an inexpensive Nvidia ARM chip and won't run older Windows software. The pricier Intel Core i5-based Pro version can run older software.
Singh's estimates line up, more or less, with comments by CEO Steve Ballmer, who said last month that pricing would fall between $300 and $800. And Microsoft has offered similar official pricing guidance.
But the analysis also begs the question, how much will Microsoft charge for its "revolutionary" 3mm thin cover/keyboard? If that part of the package is pricey, then the device-plus-keyboard enters more rarified pricing tiers.
Keyboard-equipped devices announced today by Microsoft's hardware partners may provide some guidance.
Today, Lenovo rolled out the $799 IdeaPad Yoga 11 convertible based on Windows RT running on top of an Nvidia Tegra chip.


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